Our Company’s

Management Team

Fashion Designer & Brand Strategist

Richard Roelofse ( The Netherlands )

Richard has dedicated nearly three decades to providing top-notch fashion design and brand strategy services to leading fashion brands, top-tier sports brands, and global fashion retailers.


He’s successfully modernized well-known American and European heritage clothing brands, aligning them with contemporary consumer behaviour and future demands.


He uses extensive industry knowledge to help clothing businesses grow and adapt to changing trends and consumer demands.


His portfolio includes collaborations with brands and organisations like Ferrari, O’Neill, Wrangler, K-Swiss, Max Verstappen, Peak, Anthropology, Zara, Urban Outfitters, C&A, Jack&Jones, Vero Moda, Sportmaster, Xtep, Takko, Deichmann, and Olympic Games.


Richard’s comprehensive experience spans regions such as Europe, Australia, Canada, North America, China, Russia, Mongolia, Azerbaijan, and The Middle East.


Richard became In 2023, European ambassador for CSFO (China Sustainable Fashion Organisation). 


In his role, he connects European sustainable fashion innovators to the top of the Chinese Clothing Manufacturing, Textiles, Architectural, and Automotive Industry.

General Manager China

Lucy Cheung ( China )

Meet Lucy, a seasoned project manager in the fashion industry with a firm grasp of consumer trends. Her unique talent lies in connecting the dots between the Chinese and Western markets, enabling her to merge Western style and consumer trends to cater to the distinct preferences of Chinese consumers.


Lucy understands the significance of cultural differences and how they influence consumer behavior in both China and Western regions. Her deep comprehension of these variations has been instrumental in overseeing brand strategy projects that strike a chord with Chinese and Western audiences.


With a proven track record of over fifteen years, Lucy has successfully managed large-scale brand positioning projects for leading Chinese fashion and sportswear brands, as well as prominent trend-forecasting studios like Promostyl.


Her talent for seamlessly blending Western style and consumer trends with the specific needs of Chinese consumers has made her an invaluable asset to numerous fashion brands targeting both Chinese and Western audiences.


2561AM – The Hague

The Netherlands

Chamber Of Commerce: 5131258


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