O’Neill, The Original California Surf, Snow and Lifestyle Brand, was founded in 1952. The Company offers Surf Wear, Snow Wear, Sportswear and Leisurewear. O’Neill operates from USA, Canada, Australia, Asia and Europe.
I helped O’Neill to reconnect to fashion forward High Street Consumers.
Responsible for: Brand positioning, Range Planning, Trend Forecasting, Clothing design and Branding.