I support start-ups in creating new

Fashion Brands

I support start-ups in creating new

Fashion Brands

This Is How It Works
In 4 Easy Steps

Examining Your Ideas

We’ll begin by discussing your vision, ideas, and goals, so I can help you to define a collection and brand concept.

Crafting A Visual Identity

I’ll create mood boards that capture the overall aesthetic of your brand and clothing collections.

Designing Your Clothes
With the mood boards as our guide, I will visualize and design your clothes to your requirements.
Preparing For Production

Once your designs are finished, I will create comprehensive manuals explaining the fabrication and technical details for bulk production.

Of My Work

O'Neill Europe

“It has been a pleasure working with Richard at O’Neill Europe in his role as Head of Product Design. I have seen Richard as a very passionate, dedicated, and enthusiastic creative lead in the Product Team. His creative, strategic direction and hands-on mentality makes him unique, and it creates an atmosphere of commercial opportunities. He translates significant emerging trends with sustainable innovation and high-quality standards to get strong brand signature collections for the right consumer profile”.
Nicolette Van Brugge
Chief Product Officer – O’Neill Europe
“It was good working with Richard at the O’Neill Product department. In a short time, he was able to lead the design team toward the ‘Next Level’. ‘Throughout his strong trend and concept presentations, he could convince the product and leadership teams about a new product strategy and collections. Richard’s designs are elevated, efficient, creative and commercial. Yet he never loses focus on the end user/consumer”.
Jan Lindeboom
Head Of Product – O’Neill Europe


“Richard is a mastermind! The most important thing about him is, that he knows what he’s doing. We have worked with so many designers but Richard ‘Ticked The Box!”.
Mohammad Ovi
Sheep & Pelle- Australia
“With his many years of experience, Richard knows precisely how the fashion industry works. He is skilled and professional and knows exactly how a fashion brand can distinguish and improve itself to a higher level”.
Kevin Kater
Aduh – The Netherlands
“I highly recommend Richard. He is a talented and experienced individual. If you need someone to work on a project of yours he is the guy you want to go with. Great investment, I’m really happy I found him”.
Sebastian Sabet
Sabz – USA
“Richard was great to work with. Professional, understood our needs, offered solutions and is highly experienced in his field. He delivered quickly and to quality”.
Marla Fitzimmons
Ocean Armour- Australia
“I would highly recommend Richard. He is so professional and his presentations cover all the key points about starting a new clothing line, so helpful.”
Sahar Dalini
Sosi – United Kingdom
“Richard, has implemented everything excellently. Professional, experienced and very talented. Who wants to have a good result should go to Richard! Thank you very much for the great work!”
Luca Bauwer
DryShort – Germany


As a Fashion Designer and Fashion Design Strategist, I have dedicated nearly three decades to providing top-notch design and strategic services to fashion brands, sports brands, and fashion retailers from around the world.

My portfolio includes working with renowned names such as Zara, Jack & Jones, Urban Outfitters, K-Swiss, O’Neill, Ferrari, Max Verstappen, Wrangler, Olympic Games and Peak.

Richard Roelofse – Fashion Show – O’Neill (2020)