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How To Start A New Fashion Brand

Fashion is exciting, creative, and fun, but you need to know your brand, objectives, and obstacles in order to succeed. So, in a nutshell, you must be prepared! People often start with a new fashion brand because they have an excellent idea for a garment or a clothing line. So they start by hiring a fashion designer and assume that the rest will automatically follow. These people will eventually discover what it takes to create a new fashion brand, but the process will be chaotic, time-consuming, and costly. Also, because they started unprepared, their experience will most likely be so stressful that they will end their ‘fashion journey’ after one project. Finally, fashion start-ups often seem to forget that in order to become successful, they must create clothing lines that consumers want to buy. As a result, they start without a commercial strategy and without targeting a specific consumer group. Also, they are unaware of all required investments and the margins needed to make a profit. This lack of knowledge will result in unnecessary costs, low sales and financial loss.

And this is where I come into play. My name is Richard Roelofse. I am a seasoned fashion designer and creative director from The Netherlands. For over 28 years, I have worked as a fashion designer and creative lead for international brands such as ZARA, Jack & Jones, Urban Outfitters, K-Swiss, O’Neill, Ferrari, Wrangler and Peak. Since 2020, I have helped aspiring fashion brand owners and start-ups to establish commercial consumer-centric brand strategies that resonate with specific consumer groups. And I have designed standalone garments and complete clothing lines based on these brand strategies.

“If you work with me, you will benefit from my extensive work experience and the industry knowledge I have gained in the 28 years of working for leading international brands such as ZARA, Jack & Jones, Urban Outfitters, K-Swiss, O’Neill, Ferrari, Wrangler and Peak”.

I started to work with new fashion entrepreneurs after Covid19 forced established fashion brands to close their offices. Since then, I have successfully helped fashion start-ups worldwide.

Now that the world is back to normal, I work again for established fashion brands. But, because I enjoy working with new fashion entrepreneurs, I’ve decided to continue my online fashion consultancy and design services..

So if you are genuinely serious about starting a successful new fashion or clothing brand, then book a discovery call. During that call, you can tell me about your ambitions, and I will explain how I can help you turn your ideas into a profitable fashion business.

Commonly Made Mistakes

Most fashion start-ups focus on their product and begin their journey without knowing the fashion industry well enough. They will soon learn that they also have to deal with other branches of the industry, such as product development, marketing and sales. Each branch has its specialization fields and work sequence. Not knowing how things work will cause delays and extra costs.

Although fashion start-ups should aim for the top, not everyone will become the new Supreme, Yeezy or Balenciaga. Next to that, aspiring fashion brand owners must realize that they also have to do pretty trivial and tedious things. So if they think running a fashion brand is only about creativity, excitement, lots of money, and glamour, they will get a wake-up call very soon.

Creating accurate schedules is impossible without a deep understanding of the fashion industry. Unfortunately, because fashion start-ups lack this knowledge, delivery dates are often not met, resulting in delays, canceled orders, and extra costs.

The process of creating a new fashion brand is long and intricate. Consequently, each development stage requires specialists. Unfortunately, most fashion start-ups don’t know which specialists they need or underestimate the necessity of these specialists. The main reason for start-ups not working with experts is because they think they are too expensive. When they decide not to work with specialists, they will most likely encounter significant obstacles later in the development process that might jeopardize the survival of their brand.

Often fashion start-ups begin without a clear end goal in mind. For example, they don't know how long they want to work in their own company or for what they want to stay responsible once the brand becomes successful. When the end goal remains unclear, fashion brands often lose focus, which might lead to bad sales and the company's collapse.

Trusted By Fashion

“Richard is a mastermind! The most important thing about him is, that he knows what he’s doing. We have worked with so many people but Richard ‘Ticked The Box!”

Mohammad Ovi

“With his many years of experience, Richard knows precisely how the fashion market works. He is skilled and professional and knows exactly how a fashion brand can distinguish and improve itself to a higher level”. 

Kevin Kater

“I highly recommend Richard. He is a talented and experienced individual. If you need someone to work on a project of yours he is the man you want to go with. Great investment, I’m really happy I found him.”

Sebastian Sabet
Sabz - USA

“Richard was great to work with. Professional, understood our needs, offered solutions and is experienced in his field. He delivered quickly and to quality.”

Marla Fitzimmons

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