Who Are We?

We are a full-service, on-demand – Fashion Design and Brand Strategy Agency that works with clients worldwide.

Our journey started in 2008 with a powerful yet straightforward concept: to unite talented fashion creatives under one roof.


Our team spans the globe, bringing together expertise from diverse fashion backgrounds, generations, and cultures.


We have worked on numerous projects for well-known brands and ambitious startups worldwide, including those in Europe, Australia, Canada, North America, Scandinavia, Mongolia, India, Pakistan, China, Russia, and the Middle East.


Contact us today to learn how we can assist you.

A mixed-race male fashion model walks on a catwalk wearing a grey with purple outfit.
Our Management Team

Richard Roelofse is responsible for developing brand strategies and leading the creative direction of all of our design assignments.


Lucy Cheung is the General Manager of our business in China.

What Can We Do For You?

Designing Your Clothing Collection from A to Z

We can design top-to-toe coordinated clothing collections for you, including all necessary components such as placement prints, all-over prints, and clothing branding.

Building Your New Clothing Brand From Scratch

Starting a new fashion brand or clothing line can be challenging, but we’re here to help.

With our extensive experience in brand positioning, line planning, branding, fashion design, and marketing, we can assist you in developing a successful clothing business from start to finish.


Get in touch and discover how we can help you to reach your goals.

A mood board for a luxury fashion clothing brand positioning showcasing men in minimal clothing design in neutral colors
Taking Your Clothing Brand To The Next Level

Do you feel your fashion brand or clothing line has hit a wall and needs to grow? Well, we’re here to assist you in making that happen.

We’ll assess your brand, identify areas for improvement, and create a customized brand and creative strategy to take your brand to the next level.


Get in touch with us today and discover new opportunities for growth and expansion.

A mood board of a fashion design brief showcasing gen-Z girls
With Whom Do We Collaborate?

Large Enterprises

  • Global Fashion and Sportswear Brands
  • Leading Fashion Retail Chains

Small Businesses

  • Up-and-Coming Clothing Brands
  • Ambitious Startups
A mood board from a fashion design brief showcasing beach wear inspiration for women

2561AM – The Hague

The Netherlands

Chamber Of Commerce: 5131258


Free Consultation

Schedule your free 30-min online call

and discover how we can support you.

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