FREELANCE FASHION DESIGN |

A men in a checked overshirt with design drawings on the side of the page
A men in a Corduroy overshirt with design drawings on the side of the page

Fashion Design 1
& Strategy

Are you considering starting a new fashion brand or clothing line and aiming to make high profits? Or do you already have a fashion brand and want to grow to the next level?

My name is Richard Roelofse. I am a Fashion Designer and Fashion Design Strategist from The Netherlands. I have worked for nearly three decades for International brands such as ZARA, Jack & Jones, Urban Outfitters, K-Swiss, O’Neill, Ferrari, Wrangler and Peak.

I help aspiring fashion entrepreneurs establish financially rewarding businesses and help small fashion brands to reach the next level by increasing their turnover.

Learn how I can help you and book a free Discovery Call now!

BOOK A DISCOVERY CALL

A Formula Of Creating A Successful
Fashion Brand Or Clothing Line

Are you considering starting a new fashion brand or clothing line and aiming to make high profits? Or do you already have a fashion brand and want to grow to the next level?
Start Prepared

“It has been a pleasure working with Richard at O’Neill Europe in his role as Head of Product Design. I have seen Richard as a very passionate, dedicated, and enthusiastic creative lead in the Product Team. His creative, strategic direction and hands-on mentality makes him unique, and it creates an atmosphere of commercial opportunities. 

Be Authentic

“It has been a pleasure working with Richard at O’Neill Europe in his role as Head of Product Design. I have seen Richard as a very passionate, dedicated, and enthusiastic creative lead in the Product Team. His creative, strategic direction and hands-on mentality makes him unique, and it creates an atmosphere of commercial opportunities. 

Focus On Profit

“It has been a pleasure working with Richard at O’Neill Europe in his role as Head of Product Design. I have seen Richard as a very passionate, dedicated, and enthusiastic creative lead in the Product Team. His creative, strategic direction and hands-on mentality makes him unique, and it creates an atmosphere of commercial opportunities. 

Make Quality Products

“It has been a pleasure working with Richard at O’Neill Europe in his role as Head of Product Design. I have seen Richard as a very passionate, dedicated, and enthusiastic creative lead in the Product Team. His creative, strategic direction and hands-on mentality makes him unique, and it creates an atmosphere of commercial opportunities. 

Recommendations
O'Neill Europe

A fashion show of a freelance fashion designer
“It has been a pleasure working with Richard at O’Neill Europe in his role as Head of Product Design. I have seen Richard as a very passionate, dedicated, and enthusiastic creative lead in the Product Team. His creative, strategic direction and hands-on mentality makes him unique, and it creates an atmosphere of commercial opportunities. He translates significant emerging trends with sustainable innovation and high-quality standards to get strong brand signature collections for the right consumer profile”.
Nicolette Van Brugge
Chief Product Officer – O’Neill Europe
5/5
SEE CASE
Jackets designed by a freelance fashion designer

“It was good working with Richard at the O’Neill Product department. In a short time, he was able to lead the design team toward the ‘Next Level’. ‘Throughout his strong trend and concept presentations, he could convince the product and leadership teams about a new product strategy and collections. Richard’s designs are elevated, efficient, creative and commercial. Yet he never loses focus on the end user/consumer”.

Jan Lindeboom
Head Of Product – O’Neill Europe
5/5
SEE CASE

The Process Of Creating
A Profitable Clothing Line Or Fashion Brand

Are you considering starting a new fashion brand or clothing line and aiming to make high profits? Or do you already have a fashion brand and want to grow to the next level?
Phase 1
Brand Positioning
A mood board for a beach wear clothing line for men
I specialize in designing top-to-toe coordinated clothing collections with coherent, on-trend, or upcoming fashion looks. The garments in my collections are designed in such a way that they are interesting to be sold individually and as part of a range.
Phase 2
Brand DNA
A mood board for a beach wear clothing line for men
I specialize in designing top-to-toe coordinated clothing collections with coherent, on-trend, or upcoming fashion looks. The garments in my collections are designed in such a way that they are interesting to be sold individually and as part of a range.
Phase 3
Commercial Strategy
A mood board for a beach wear clothing line for men
I specialize in designing top-to-toe coordinated clothing collections with coherent, on-trend, or upcoming fashion looks. The garments in my collections are designed in such a way that they are interesting to be sold individually and as part of a range.
Phase 3
Creative Direction
A mood board for a beach wear clothing line for men
I specialize in designing top-to-toe coordinated clothing collections with coherent, on-trend, or upcoming fashion looks. The garments in my collections are designed in such a way that they are interesting to be sold individually and as part of a range.
Phase 4
Design
A mood board for a beach wear clothing line for men
I specialize in designing top-to-toe coordinated clothing collections with coherent, on-trend, or upcoming fashion looks. The garments in my collections are designed in such a way that they are interesting to be sold individually and as part of a range.
Phase 5
Product Development
A mood board for a beach wear clothing line for men
I specialize in designing top-to-toe coordinated clothing collections with coherent, on-trend, or upcoming fashion looks. The garments in my collections are designed in such a way that they are interesting to be sold individually and as part of a range.

Portfolio Menswear Design

Are you considering starting a new fashion brand or clothing line and aiming to make high profits? Or do you already have a fashion brand and want to grow to the next level?
Click the buttons to see examples of my menswear design work and creative direction.
A men in a checked overshirt with design drawings on the side of the page
MEN | CASUAL WEAR
MEN | ATHLEISURE WEAR
A men in a semi-dressed polo shirt with design drawings on the side of the page
MEN | CASUAL WEAR
Two men with black performance wear jackets
MEN | ATHLEISURE WEAR
Two men in O'Neill beach wear
MEN | CASUAL WEAR
Two men wearing Bermuda shorts
MEN | ATHLEISURE WEAR
Book Consultation
Book Consultation