Design process

Over the years, I have developed a method to create designs to my client’s needs and deliver them on time, and within the set budget.

It works because I’ll explain and visualize my design ideas with photos and descriptions before I’ll start designing. These design ideas, I’ll discuss with my client and I’ll adjust them to their specification.

Once my design ideas have been approved by my client, I’m able to deliver designs that need no or perhaps a few adjustments upon delivery. In order to start a design process, I’ll need a Fashion Design Brief.



Step 1 – The look & feel
Step 2 – Design directions
Step 3 – Design


STEP 1 – The look & feel


I’ll start with collecting photos from; online magazines, fashion blogs, web shops, Pinterest and Instagram. After that, I’ll create a mood board. The mood board shall become the fundament of the clothing range.

On the mood board, I’ll present with photos and keywords my ideas about the look & feel of the clothing range, and I’ll present a colour card.

The mood board and colour card I’ll discuss with my client, and I’ll make adjustments if needed. Only after my client approves ‘Step 1’, I’ll continue with ‘Step 2’.


STEP 2 – Design directions


I’ll create for each item of the clothing range a separate page. On the left top of the page, I’ll put an article code. Per page, I’ll illustrate with photos and descriptions what, I have in mind per design regarding; the fit, the details and the fabrics. I call these sheets ‘Design proposals’.

These ‘Design proposals’, I’ll discuss with my client, and I’ll make adjustments if needed. Only after my client approves ‘Step 2’, I’ll continue with ‘Step 3’.

To begin with ‘Step 2’ a ‘Line list’ must be put together.


STEP 3 – Design



I’ll start with making design drawings of the fronts of the garments. Once finished, I’ll send the design drawings in 1 colourway to my client. After I’ve received feedback from my client, I’ll make adjustments if needed, and I’ll make design drawings of the backs of the garments. After approval of the design drawings (fronts and backs), I’ll create the other colourways, if they were ordered.

Once the designs are finished a tech-pack must be made. With a tech-pack you can make a clothing sample.