Design brief

All successful projects start with a professional design brief. With a precise and detailed design brief, I can create a collection that will meet all the requirements and expectations of my client.

 

DESIGN BRIEF

A design brief should at least describe the following points:

Positioning
– A description of the end-consumer.
– The price positioning.

Segmentation
– Casual wear, sportswear etc.
– Menswear and/or women’s wear.
– The intended fashion look/style.

Retail information
– The season (e.g. Spring 2020)
– The in-store presentation

Order description
– The number of required designs
– The number of required tech-packs
– The delivery date

The inspiration
– A list of aspirational brands
– Inspiration photos