ARE YOU SURE YOU WANT YOUR OWN FASHION BRAND?
Many people fantasize about having ‘their own fashion line’. They imagine a glamorous lifestyle, fun and high earnings.
Most of these people don’t know how the fashion industry works and start new fashion businesses without a complete business plan.
Some of these fashion entrepreneurs have a great start but stop after a while because they are not able to turn their ‘hobby’ into a profitable business. Unfortunately, most fashion start-up companies don’t succeed at all and are left with ‘broken dreams’ and high depts.
I have the privilege to work with founders of big international Fashion Brands and with top managers of leading Vertical Fashion Retailers. For them, I create Creative Strategies and Brand Positioning strategies. In my career, I’ve also established new fashion lines for Fashion Brands, and I created Fashion Brands from scratch.
I give advice about clothing lines to international fashion brands and vertical fashion retailers, and recently as well to aspiring fashion entrepreneurs.
For these aspiring fashion entrepreneurs, I have developed a presentation of around 1 hour. In this presentation, I’ll explain the whole process of creating a clothing line. I’ll also talk about budgets and the risks of ‘starting your own clothing line’.
THE TOPICS IN THE PRESENTATION
– Brand concept
– Brand positioning
– Production preparation
– Product development
– Sourcing of clothing manufacturers
– Payment terms